After a rocky few years, with Blackberry Ltd continuing to struggle to compete with the likes of Apple, the company has said on Monday that it remains financially stable and will not be leaving the market any time soon.
Customers using BlackBerry’s products have perhaps rationally become concerned with the company’s future. Frank Boulben, Blackberry’s chief marketing officer, recently said in an interview “we are here to say” with “substantial cash on our balance sheet” and “no debt.” Boulben went on to claim that the company is looking to restructure its cost base, describing the transition as painful, but worth it.
There were plenty of talks of an outright sale of BlackBerry and so time will only tell if the company manages to stay independent. It is uncertain whether or not the globally syndicated letter from BlackBerry is for the company’s fans, or to get attention from investors who might still be interested in acquiring the company.